GTH Group · Assignment Prototype

Personalized Loyalty

3 flows · 5 homepage variants · 2 brands each

Homepage Variants

V1

First-time + Leisure

Marketing landing page for new guests discovering the hotel brands.

V2

Returning + Basic Member

Personalised dashboard for returning guests with a loyalty account.

V4

Business + Returning

Corporate traveller flow with rate codes, VAT invoices and bleisure upsell.

V5

Bleisure Bridge

Post-booking confirmation that bridges a business trip into a Haven leisure stay.

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